How-to guides

How to research an Amazon niche before you buy inventory

Step-by-step help for setting limits, sizing demand, measuring competition, checking margins and testing a research tool inside its guarantee window.

Judge a niche with a repeatable checklist and know when a paid tool would help.

2 practical guides

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New to the topic? Begin with the first guide. Otherwise, go straight to the question you need to answer.

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How to research an Amazon product niche: six steps from demand to a go or no-go decision

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Six steps to judge an Amazon niche: set limits, size demand, measure competition, check margins, cross-check estimates and decide, naming free and paid tools.

Bottom line: To research an Amazon product niche, set your limits first, size demand from search terms and sales rank, measure competition by seller count, brand share and ad density, check margins, then confirm the result in a second source. Paid tools speed up the middle steps, but their sales figures are estimates.

Practical guide

What is SmartScout? An Amazon market research tool explained

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What SmartScout is, which Amazon questions it answers, where its data comes from and which sellers it suits, from the vendor's own pages on October 29, 2026.

Bottom line: SmartScout is a paid web tool that estimates revenue and competition across Amazon. It organizes data by brand, seller, subcategory and product, so you can ask which brands to resell, which niches are growing and who sells what. Its sales and revenue figures are modeled estimates, not Amazon's own sales reports.