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Best Amazon research tools

Best Amazon product research tools by seller stage

Amazon's own explorer and paid research tools grouped by the job each does, how each bills and when a free option comes first.

Shortlist a research tool for your stage and decide whether you need a paid one yet.

2 practical guides

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Start here · Buying guide

Best Amazon product research tool for your stage: what each does, how each bills and when none is needed

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Amazon's own explorer, Helium 10, Jungle Scout, SellerSprite and SmartScout grouped by seller stage, with how each bills and how to work out a year of cost.

Bottom line: No single tool is best, because the job changes with your stage. Start with free options such as Amazon's Product Opportunity Explorer. Choose a product-first tool such as Helium 10 or Jungle Scout for a first private label product, and SmartScout for brand, seller and subcategory research. Third-party sales figures are estimates.

Side-by-side comparison

SmartScout vs Helium 10: where each starts, how each bills and which seller should pick which

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Guide preview

SmartScout and Helium 10 side by side from the vendors' own pages: where each starts, what each includes, how each plan is set and who should pick which.

Bottom line: The main difference is the starting point. SmartScout starts from brands, sellers and subcategories and prices by how deep its data goes. Helium 10 starts from products and listings, adds keyword, advertising and operations tools, and sizes its plans by your yearly sales. Both show estimated sales, not Amazon's own numbers.